Promoting your Ministry

 

St. Paul's is a big place and getting the word out on your ministry requires a plan if you want to successfully promote your activities or events. The key is to never rely on just one or two forms of promotion (such as, just putting a notice in the bulletin) - but to do several if not all of the suggestions listed below. Different people receive information differently. Your task is to utilize as many of the different ways as possible so as to have the best chance of reaching everyone.    

  1. Submit an Event Proposal Form - Use the online form here to notify the Cathedral of your proposed event and to ensure there are no conflicts on your proposed dates. This is a very important first step as it will help alter you to possible event conflicts.  Be sure to include basic details of when and where, who to contact for more information, and most important - why the reader should care! In short, don't forget to talk up the benefits of attending or participating. We all have demands on our time, why should we carve our time for your event? Review the publicity guidelines for tips on how to describe your event on the form.
  2. Publicity - Once your event or activity is approved, it will automatically go into the Cathedral's various publicity channels:  Cathedral Life leaflet, eBulletin, Facebook & Twitter feeds, Website calendar and so on (based on the description you provided).  Questions about publicity or to send pictures or logos of your ministry, email news@stpaulcathedral.org  
  3. Posters & Flyers - Have someone with some graphic art skills to develop a poster for the many bulletin boards around the Cathedral and to hand out on the courtyard during coffee hour.  Email the poster to news@stpaulcathedral.org for approval prior to posting around the campus. Cathedral staff are also available to develop a flyer or poster for you. Contact Mark Turner for help at news@stpaulcathedral.org 
  4. Reserve a Table at Coffee Hour - Use this form to make sure a coffee table is set up and have members of your ministry scheduled to staff the table.  Working the courtyard and talking up your event and handing our invitations is one of the best ways to generate excitement about your ministry.  Contact Judy MacDonald to coordinate signage, flyers, pens, pads of paper for your table at macdonaldj@stpaulcathedral.org
  5. Build your own mailing list - One of your first priorities whenever you have an event or meeting or set up a table at coffee hour is to collect names and emails of people who are interested or supporters of your ministry.  Maintain the emails and keep adding to the list.  Everyone from the group leaders to the mildly interested.  Then designate someone to have the responsibility of emailing a short monthly reminder of events and an invitation to participate, as well as any news or announcements about the group. Do it every month. They won't come to everything, but regular contact will increase the likelihood they will. 
  6. Keep your webpage updated - Check out your page from time to time to make sure contact info and meeting times are still updated. Don't have a webpage for your ministry or group?  Contact Canon Chris Harris at harrisc@stpaulcathedral.org to help set one up.
  7. Promote to your networks - Just because your event appears in the Cathedral announcements and ebulletin, does not guarantee that people will attend your event.  Foster a culture of evangelism in your ministry by encouraging and requiring members to advertise your events on their Facebook pages for example.  Ask them to invite their friends.  Remind them at every meeting.  Send them proposed language for a post.      

For further help promoting your ministry, contact Canon Chris Harris at 619-298-7261 x344 or harrisc@stpaulcathedral.org